Abstract

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This study investigates the relationship between risk tolerance, risk perception, and investment decisions among individual investors in the stock market, with a focus on the moderating role of self-control. By analyzing a survey of 388 investors, the research reveals that risk tolerance, risk perception, and self-control are all significant predictors of investment decisions. However, self-control emerges as a critical factor that can either amplify or dampen the impact of risk tolerance on investment choices. The study finds that investors with high self-control are better equipped to navigate the stock market's uncertainties and make informed decisions. The findings suggest that financial institutions can better serve their customers by identifying potential behavioral biases and providing targeted guidance to strengthen self-control, ultimately leading to more informed investment decisions and greater success in the stock market.

Keywords: risk tolerance, risk perception, investment decisions, self-control, individual investors